THIS is why a birthday cake is important

If you’ve ever doubted the power of cake, or wondered what having a cake (or rather, NOT having a cake) means to a child on their birthday, then the following feedback from a couple of our referrers will leave you doubting or wondering no more. Warning: you might need a tissue to hand.

“I’d like to thank your wonderful team. The cakes that were delivered here were absolutely great. The kids were absolutely amazed at their individual cakes and their mum reported that they had a wonderful belated party. Thank you once again for putting a brilliant smile, filled with laughter, on these children’s faces, and in their lives.”

“Thank you for the beautiful cake; the family were amazed and very excited. Mum reported that [her son] sat in front of his cake most of the afternoon singing ‘happy birthday’ and that they all celebrated his birthday, as a family. They cannot thank your team enough.”

One of our bakers recently described volunteering for FCFK Hackney as being a bit like a “birthday fairy” – the children she bakes for don’t know her and she doesn’t know them yet somehow she can bring smiles to their lives by magicking a cake to them on their birthday. This is so true, and, actually, the anonymity of our service is what appeals to many of our bakers, but hearing – not just hoping – that a certain cake made a certain child happy is important too.

We are currently working on a way to bring a greater level of feedback to our bakers, whilst still, importantly, keeping our service confidential. This should hopefully mean that we will also be able to share more of the reasons behind why we do what we do here on the website. Until that point, never underestimate the power of love cake (not that we’re suggesting for a minute that love isn’t important too; it is, but … hello chocolate icing).

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