About Us

What we do

At the heart of Free Cakes for Kids Hackney are individual birthday cakes. Put simply, we match families in need and passionate home bakers. We work with local organisations in Hackney that work with children and families, who make referrals to our service.

The cakes are made by local volunteers, who also pay for the ingredients themselves. While most Free Cakes for Kids Hackney volunteers are amateurs, they enjoy baking and decorating impressive cakes that often accommodate the child’s favourite theme or style. Recent examples include a princess cake, a volcano cake, car shaped cakes or the ever-popular football cakes. Check out our gallery to see a selection of the cakes we’ve baked so far.

Who we are

Free Cakes for Kids Hackney was founded by Sophie Howes and Julia Bleet in August 2011. Since then the group has gone from strength to strength, with over 30 bakers and a team of committed volunteers who support the organisation’s work. Free Cakes for Kids Hackney is part of the Free Cakes for Kids UK network. Find out more about the UK network of Free Cakes for Kids groups here.

Isla Simpson-Sedgwick, Community Liaison and Finance Officer

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Isla joined Free Cakes For Kids Hackney in 2014 as a baker. She took over as joint coordinator and community liaison for the account with Catalina in 2016 and became finance officer at the start of 2017. She is a Hackney local and works with children with disabilities.

Contact Isla at finance@freecakesforkidshackney.co.uk

Catalina Hoyos, Community Liaison Officer
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Catalina joined FCFK Hackney in 2016 as our Community Liaison Officer. Originally from Colombia, she fell in love with London after moving here 8 years ago and joined FCFK Hackney as a way to give something back and do what she love most, baking! As well as baking and helping match all our requests with bakers, Catalina loves her 9 to 5 job in architecture.

Contact Catalina at hello@freecakesforkidshackney.co.uk

Amy Finley, Media and Communications Officer
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Amy has been a volunteer baker for FCFK Hackney since July 2013. She decided she wanted to be more involved in the organisation so when an opening became available to help with the social media, she went for it. By day she works in media so helping share our lovely cakes via Instagram and Pinterest was a perfect fit!

Contact Amy at communications@freecakesforkidshackney.co.uk

Lisa Stewart, Media and Communications Officer
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Lisa started volunteering with FCFK Hackney in 2014. A lover of baking (especially throwing sparkles on cakes) it was the perfect way to get involved with her local community. She joined as Media and Communications Officer in 2016 and helps to keep social media and the website updated. Outside of FCFK Hackney, Lisa works in marketing for a consumer association.

Contact Lisa at communications@freecakesforkidshackney.co.uk

Katy McClelland, Events Officer


Katy started as a volunteer baker in late 2014 then joined the committee as Events Officer in summer 2015. By day working as a food writer and stylist, there’s never a dull baking moment.

Contact Katy at events@freecakesforkidshackney.co.uk


9 thoughts on “About Us

  1. We have always been thrilled with the cakes baked for Morningside Children’s and Parents’ Centre. The cakes are always unique and very much appreciated. In fact 65 families shared one on Saturday 20th october at a Family Learning festival. Thank you.
    Also really enjoyed yor first birthday party on 24th October, so lovely to meet the bakers!

  2. Pingback: Keep on running | Some Art for the Weekend

    • Hi Mirjan,
      Our aims and objectives are very simple really: to provide children in Hackney with birthday cakes who – due to difficult circumstances – would otherwise go without. It’s not life-changing stuff but things like getting a (homemade, personalised) cake on your birthday really matter to children and, in many circumstances, it takes the burden off their family.

  3. Thank you so much for making such a beautiful cake. You made a one little girl very happy putting a big smile on her face…. From Comet Nursery School and Children’s Centre

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